We Develop Web Sites! ~ Copy-writing the Web Site
Writing the information for web sites is no longer just a question of putting down the basic facts and adding a few nice phrases! There are now three key issues that have to be addressed and then honed into good written prose.
- The first of these is developing a set of Keywords; those words that help describe your business. These are incorporated into the text ensuring that they are repeated the ideal number of times as well as being correctly spaced. We can either take your written information or talk through your thoughts and then write your information for you.
- Grammar; believe it or not the search engines can analyse the way your text is written, mark it and decide if it is good English or not. We can review your text to ensure it is acceptable as written English or we can write your text for you.
- Marketing your product, it is all very well ensuring the Search Engines like what they read, but they are not the ones you are trying to convert into sales or to delve further into your site. So, the information also has to be written in a way that appeals to the viewer, has the right words and helps them understand what you are trying to achieve.
As you will appreciate this mix of requirements can lead to a very poor piece of prose. Fortunately help is at hand. We can take your information and create a new piece of prose for you, or adapt any work that you already have.
Any work is returned to you for consultation, and we hope by using our skills and your knowledge we can aim towards achieving the impossible - a series of pages that appeal to the reader and the computer alike!